PROFESSIONAL DIPLOMA IN DIGITAL MARKETING – PDDM
Course Description
The objective of the course is to help students to understand digital marketing methods. The aim of the course is to provide participants with a rich set of digital skills to devise, plan and implement an engaging and successful digital strategy that delivers on and supports business objective.
Modules
| Module | Duration | Topics |
|---|---|---|
| Module – I | 4 M / 144 H | Adobe Photoshop, Adobe Illustrator, HTML, WordPress |
| Module – II | 3 M / 108 H | Digital Marketing Overview, Social Media, Email Marketing, Mobile Marketing, Facebook Marketing, Twitter Marketing, Linkedin Marketing, YouTube Marketing, Instagram Marketing, Pinterest Marketing, Content Marketing, Live Project |
| Module – III | 2 M / 72 H | Conversion Rate Optimization (CRO), Web Analytics, Google Ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click, Affiliate Marketing, Blogging, Vlogging, Funnels |
| Total | 9 M / 324 H |
Career Path
- Digital Marketing Analyst
- Digital Marketing Specialist / Expert
- Digital Marketing Team Lead
- Digital Marketing Strategist
- Content Writer
Certifications & Exams
G-Tec Exam
